Publishers Weekly on Candlewick's Timmy Failure launch efforts

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Author Stephan Pastis (Pearls Before Swine) on the idea behind Timmy Failure:

To create the right character for his novel, Pastis began with a question: “What makes me laugh?” He found his answer quite quickly. “What makes me laugh is a character with a huge blind spot,” he says. “I like characters like Ignatius Reilly in A Confederacy of Dunces and Ricky Gervais’s character inThe Office. They think one thing about themselves, but the truth is as far from that as it can be. So I began to think about how to put that kind of character in a book for kids.”