If you're like me, you will no doubt find it impossible to watch this book trailer about the upcoming history of the Polaroid company and not want to learn more. In fact, I actually missed about 30 seconds in the middle of the trailer while I left the room in search of my ARC of the book.
From the book-making wonders at Princeton Architectural Press, and Christopher Bonanos from New York Magazine, comes the richly illustrated history of the visionary founder Edwin Land and the phenomenon of instant photography.
Instant: The Story of Polaroid
by Christopher Bonanos
Princeton Architectural Press (dist. by Chronicle Books) | 9781616890858 | $24.95 | Oct 2012
"Pictures in a minute!" In the 1950s, '60s, and '70s, Polaroid was the hottest technology company on Earth. They were an innovation machine that cranked out one irresistible product after another. It was even the company after which Steve Jobs is said to have modeled Apple, and the comparison is true. Jobs's hero, Edwin Land, Polaroid's visionary founder, turned his 1937 garage startup into a billion-dollar pop-culture phenomenon. Instant: The Story of Polaroid, a richly illustrated, behind-the-scenes look at the company, tells the tale of Land's extraordinary and beloved invention.